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Link to Article:  RETAIL: OAK OPENS IN MANHATTAN TODAY
2008-02-04T17:19:03 - We Are The Market

Oak, one of Brooklyn's hottest boutiques has finally set roots in Manhattan. We haven't been down there yet, so we leave it to Refinery29 to tell us what its like... "Tucked away on a narrow corridor between Lafayette and the Bowery, Oak's newest space—its location, as well as its merchandise—is emblematic of the owners' continuing interest in thriving on the fringes. "We tend to buy clothes that are a little bit different, a bit borderline...art-inspired, or formally unusual, but always wearable." Likewise, the store's interior—sparsely furnished and punctuated with a sculptural central fixture—blurs the boundaries between gallery and retail space. Oak's NoLita location will carry most of the labels currently available at the Williamsburg store (Ksubi, Alice Ritter, Jeremy Scott, and the like), so Manhattanites seeking retail therapy no longer have to brave the trek out to North 8th Street. And Brooklynites suffering from outer-borough abandonment needn't fear: (Owner Louis) Terline assures us that he and (co-owner Jeff)Madalena live in Brooklyn, have their offices in Brooklyn, and intend to stay there. "In fact," he says, "we're really hoping that the Williamsburg store will become an incubator for our more adventurous schemes, the place where we'll take bigger risks and figure out what works."

 

 Oak, 28 Bond Street (between Bowery & Lafayette)

 (Via Refinery29)

 

 


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